Interest rates remain one of the strongest factors influencing property demand:

• High Rates = Slow Demand – Mortgage costs rise, reducing affordability and lowering housing demand.

• Low Rates = Investor Boom – Cheaper borrowing encourages individuals and companies to invest in real estate.

• Commercial Properties – Businesses often delay expansion when financing costs increase, affecting commercial real estate.

• Cash Buyers Advantage – Investors with liquid cash benefit during high-rate cycles, as competition from financed buyers decreases.

📌 Takeaway for businesses: Stay updated on central bank policies, offer flexible financing options, and focus marketing on buyers less sensitive to loan interest (cash buyers, high-net-worth individuals, and institutional investors).